Julia Rivera is an arts marketing professional specializing in branding, strategic partnerships, and audience development for arts organizations and cultural institutions. Since 2015, Julia has brought to LAB significant marketing and audience development expertise, implementing strategies for brand awareness and positioning, strategic and media partnerships, budget planning, subscription campaigns, subscriber relations and single ticket sales, all helping to increase and diversify the LAB audience.

Over the last two decades, she has served as marketing director and marketing consultant for organizations such as The Natural History Museum of Los Angeles County and The Tar Pits Museum, Los Angeles Opera, The Broad Museum, and Los Angeles Ballet.