Julia Rivera is an arts and culture professional who has dedicated the last 20 years to serving in leadership roles in marketing communications and specializing in branding, strategic partnerships, and audience development for museums and performing arts organizations throughout LA County. She served as Marketing Director and Vice President of Marketing Communications for The Natural History Museum of Los Angeles County, The Tar Pits Museum, and the William S. Hart Museum before moving into performing arts management as Marketing Director at LA Opera.

Julia joined Los Angeles Ballet in 2015 to lead the efforts of marketing communications, ticket sales, and audience development and helped the Company achieve growth in attendance and ticket income every season and launched the rebrand of the company in 2023. As a consultant during the COVID-19 pandemic, she stepped in as Marketing Director at The Broad Museum to implement a reopening plan and has provided branding and audience development guidance to LA Chamber Orchestra and Pacific Jazz Orchestra before returning to Los Angeles Ballet.

Originally from Chicago, Julia is a veteran of the U.S. Army and served three tours in the US and overseas with a focus on the Pacific Rim theater of operations. She is now one of American Corporate Partner’s (ACP) veteran career coaches who mentors members of the Armed Forces preparing for civilian careers. She has also supported local theatre in Los Angeles on an advisory board and is a past Marketing Director of the American Marketing Association, Los Angeles Chapter.